Overview
- Hims & Hers launched Hers in Australia, rebranding Juniper, Eucalyptus’ women’s health platform, which has served Australian patients since 2021.
- The platform introduces personalized care programs for hair regrowth, menopause and perimenopause, and weight management, supported by clinicians and 24/7 Care Team access.
- The launch completes Hims & Hers’ broader Australian platform rollout following Pilot’s transition to Hims in August 2026.
The News
Hims & Hers has launched Hers in Australia, expanding its digital healthcare services for women through personalized treatment programs spanning hair regrowth, menopause and perimenopause, and weight management. The launch rebrands Juniper, the women’s health platform acquired through Eucalyptus, while retaining its existing Australian care team and practitioners.
The platform combines clinician-led care with medication access, nutrition and fitness support, and round-the-clock assistance. Its weight management offering includes a digital companion informed by research focused on women’s health, while patients can request female practitioners and access a community of more than 27,000 women. The service also aims to address hormonal health needs, including polycystic ovary syndrome (PCOS), alongside menopause-related care.
Industry Perspective
Cost barriers, stigma, and limited access to specialists can prevent women from seeking timely healthcare, particularly in regional and rural areas. Digital health platforms can help address these challenges by connecting patients with clinicians and ongoing support remotely, although access to specific treatments depends on individual clinical assessments.
Strategic Impact
The launch completes Hims & Hers’ Australian brand expansion following its acquisition of Eucalyptus, positioning the company to serve women across multiple healthcare needs through a unified digital platform. By combining local clinical teams with its international infrastructure and research-backed programs, Hers aims to strengthen its presence in Australia’s growing telehealth market and expand access to personalized women’s healthcare.
Source: Businesswire
