Overview
- Swiss company dacadoo will power Viva Longevidade, a white-label version of its Digital Health Engagement Platform, for Brazilian insurer Bradesco Vida e Previdência.
- The platform runs in Brazilian Portuguese and combines behavioral science, AI and gamification to encourage healthier habits.
- The deal follows a pilot that began in 2022 among the insurer’s employees, which the companies said produced high engagement.
- Bradesco Vida e Previdência is now extending the tool to its customer base as part of its digital transformation strategy.
The News
Zurich-based dacadoo announced in May 2026 a strategic partnership with Bradesco Vida e Previdência, the life and pension arm of Grupo Bradesco Seguros. dacadoo will supply Viva Longevidade, a white-label deployment of its Digital Health Engagement Platform built for Brazilian users.
The platform uses behavioral science, artificial intelligence and gamification to nudge users toward better health and well-being. The two companies first worked together in 2022, when a pilot ran among employees of the insurance group. They said the pilot achieved high engagement and positive results, which led Bradesco Vida e Previdência to offer the solution to its customers.
dacadoo founder and CEO Peter Ohnemus said the deal brings the platform to millions of people in Brazil, while Bradesco Vida e Previdência CEO Bernardo Castello said it gives policyholders a personalized continuous care platform. dacadoo described the partnership as another step in its expansion across Latin America.
Industry Perspective
Life insurers worldwide are using engagement apps to build ongoing relationships with policyholders who otherwise rarely hear from them. The model depends on keeping users active over time, and on evidence that engagement translates into healthier behavior rather than short-lived novelty.
Strategic Impact
For dacadoo, a large Brazilian insurer is a meaningful reference customer in Latin America. For Bradesco, the platform is a retention and engagement tool; its value will depend on sustained use beyond the launch period.
Source: Globenewswire
