Overview
WHOOP has partnered with Natural Cycles, the only FDA-cleared hormone-free birth control app, to enhance its women’s health offering.
The integration enables eligible WHOOP members to automatically share overnight skin temperature with the Natural Cycles app for personalized fertility insights and hormone-free contraception.
New eligible Natural Cycles users will also receive a 12-month subscription to the app through their WHOOP membership.
The News
WHOOP has expanded its women’s health capabilities by integrating with Natural Cycles, allowing compatible WHOOP devices to automatically transmit overnight skin temperature data to the FDA-cleared fertility app. The integration supports personalized fertility tracking and hormone-free birth control by combining WHOOP’s continuous physiological monitoring with Natural Cycles’ clinically validated fertility algorithm. Beyond contraception, the app also offers dedicated support for pregnancy planning, pregnancy, postpartum, and perimenopause.
The partnership reflects growing demand for personalized reproductive health solutions, particularly as women represent one of WHOOP’s fastest-growing member segments, with 111% year-over-year membership growth. Eligible WHOOP members who are new to Natural Cycles will receive a 12-month subscription to the app. The integration is currently available for WHOOP MG and WHOOP 5.0 devices, while both companies emphasized their commitment to maintaining high standards of privacy and data security.
Industry Perspective
Digital health companies are increasingly integrating wearable technology with clinically validated software to deliver personalized reproductive healthcare. As consumers seek hormone-free fertility management and continuous health insights, collaborations between wearable manufacturers and digital therapeutics developers are expanding access to evidence-based, data-driven women’s health solutions.
Strategic Impact
The partnership strengthens WHOOP’s position beyond performance tracking by expanding into reproductive health with clinically validated fertility technology. For Natural Cycles, the integration simplifies data collection through passive wearable monitoring, improving the user experience while broadening access to its FDA-cleared digital contraception platform. Together, the companies are advancing personalized, connected women’s healthcare through integrated digital health solutions.
Source: WHOOP
